repeating - strategy of selling drop -they have cash or no option : Clothing brands succeed because they make strategy and they repeat. Whether they have a lot of money or not, they focus on consistent drops and creating content that keeps people interested.
I think the most successful clothing brands know exactly what they’re doing. They already have a clear strategy for each product drop, and they stick to it consistently. For example, Trikko plans monthly drops now, but in the past, they launched collections every three months, and even before that, likely once a year. I believe that selling your first drop is the hardest part. Once a brand’s first release sells out, the brand is effectively up and running. From that point on, the goal is to repeat the process with incremental improvements each time, %1 every drop.
So the question now becomes: how do you sell your first drop?
In my view, these brands succeed because they’ve mastered the strategy of moving products. While each brand’s approach may vary, they all share a common principle: building an online presence and creating a content. People see the unique designs they create or the big idea that they share or the cool comunity they would joing if they buy the product ( i bought a tshirt of a uni club to join thier comunity) .It’s often their engaging, organic content that hooks potential buyers as they scroll. Almost all the successful, trendy brands I’ve observed don’t rely on paid ads to reach people. Instead, they use free content, collaborate with influencers, or make a specific person the face of their brand, allowing their identity to become synonymous with the brand itself.
They create appealing clothing that tells a brand story and maintain consistent designs before starting content creation. Some brands order in bulk before gauging how people will react to a drop, which can be risky for newcomers since you never know how it will go. I recommend ordering high-quality samples and creating plenty of content. Take it slow; as I mentioned earlier, the first drop is the hardest part. Once people are interested in the drop, plan a launch day and the process is clear from here.
I think the most common trait among successful brands is that they each have a unique story. You can’t talk about Atelier Rouge without discussing Moroccan culture, and you can’t mention Trikko without Mouad—they’re game changers. The same goes for most clothing brands: they have something to share. They create products that appeal to a specific group of people, and they either reach or create that audience. They also make their products exclusive, giving the vibe that you really need to buy this item because it’s a one-time deal. It’s the kind of deal that makes you feel cool, respected, or even popular.
Having unlimited money means having a lot of options. I think this question is risky because many people may have cash but don’t know how to use it effectively. So, let’s adjust the question: if you really had a lot of money, how would you use it to create a profitable clothing brand?
For me, it’s about developing multiple marketing strategies, maybe three. The first would be paying influencers to promote our clothes, especially reaching out to micro-influencers for collaborations. . The second strategy would involve creating tons of content with these influencers wearing our clothes—posting videos daily. If I see a video that performs well and leads to orders, I’d launch ads based on it. The final strategy would be creating a physical space, like a home shop or community hub, where people can visit to see the brand. It would be a place where anyone cool, creative, or with ideas to share could come and connect.
For me, I just want people to feel good and happy when they buy and wear our clothes. I want them to feel special, like they’re the top 0.1%, the chosen ones. I hope their feedback will be that they got a great deal with high quality, something they can wear every day with pride. I want these clothes to feel true to who they are—to reflect what they want to represent, live by, or share with others. When I was in Spain, I saw a lot of older people wearing cool anime clothes. If someone asked me, “Why are they wearing that?” I’d say I don’t really care; I just feel that these people want to connect with their younger selves and refuse to look old. (baghi n3ti energy m9wda l ay wahd chaf content ).
This is a big question that can't be answered easily, but based on my experience and my perspective, here’s my answer. For me, the process depends on the product drop, and as I said, your first drop is everything. I’m going to focus on that, breaking it into three phases: before the drop, during the drop, and after the drop.
Before the Drop: This is where most of the work happens. You need a story for your drop—something that will attract a potential audience. This is the big challenge: why would people be interested in you? You don’t have a reputation or followers yet, so the first step is to create this story and build a database of people, without selling them anything. When you start noticing people asking questions, that’s when you need to push something creative to capture their attention. Start sharing some pictures of your clothes to see their reactions—do they like it, do they ask about prices? If the feedback is positive, it means you’re on the right track. If not, don’t give up; repeat the process, as your first drop is what will change your situation. Once you see interest from people, start creating and posting a lot of content across two or three accounts. Decide on a launch date and aim to post consistently for about a month and a half, with 2-3 posts daily.
The Day of the Drop: Open your website if it’s not already live, though I wouldn’t recommend opening it too early, especially without bulk stock, as you’re still testing the waters. On the launch day, make your website link public and let it run for two days before closing the drop. Even if you don’t get the results you hoped for right away, if you’ve done well with the pre-drop phase, trust the process. During these two days, share the website link, answer questions, and engage with people about the details of your collection.
After the Drop: By this point, you’ll have an idea of how many people placed orders and how many pieces to order. Now, the challenge is that you may not yet have the cash to order in bulk. Any business needs startup capital, so if possible, place the bulk order and aim to deliver within 7 days. Choose a local manufacturer to help meet the delivery timeline, and make this turnaround your main challenge.