I think it’s about the brand’s story: bringing old traditions and culture into modern life. The goal is to revive our Moroccan legacy through our clothing.
Deep down, I want this story to stay because it means so much to me. It’s unique and something that makes me proud. However, the reaction I get from people when they hear the brand's name doesn’t make me feel entirely comfortable. I think we might need to at least consider a name change.
With our current story, it’s challenging to reach a wider market because it mainly resonates with Moroccans. If we want to expand, we may need to adjust the story a bit to appeal to a broader audience.
I think there’s still a lot we can change. Almost everything is adaptable, but I really like our core elements, especially the story and our principles. If I were to change something, it would be the brand name and our strategies.
We are a Moroccan streetwear brand focused on reviving Moroccan culture through our clothing designs and content.
We could use some funding, a solid content strategy, and more time and presence to dedicate to the brand.
Said is the owner, someone who’s willing to make sacrifices and fight for this vision. He understands how this industry works and can handle logistics, website management, and content creation and editing.